Introduction to 10 Deep
Origins and Founding
10 Deep, also stylized as 10.DEEP®, was founded in 1995 by Scott Sasso in New York City. The brand emerged during a pivotal time for streetwear, a period that saw the birth of many now-iconic labels. Sasso, with his unique vision, sought to create a brand that embodied the eclectic and rebellious spirit of the city’s youth culture. From its inception, 10 Deep has been a reflection of Sasso’s style and the broader cultural movements that influence street fashion.10 Deep, also stylized as 10.DEEP®, was founded in 1995 by Scott Sasso in New York City. The brand emerged during a pivotal time for streetwear, a period that saw the birth of many now-iconic labels. Sasso, with his unique vision, sought to create a brand that embodied the eclectic and rebellious spirit of the city’s youth culture. From its inception, 10 Deep has been a reflection of Sasso’s personal style and the broader cultural movements that influence street fashion.
Mission and Vision
10 Deep’s mission is to create apparel that resonates with the urban youth, blending high-quality craftsmanship with bold, innovative designs. The brand aims to push the boundaries of streetwear, constantly evolving to stay ahead of trends while maintaining a distinct identity. The vision is clear: to be a leader in the streetwear industry by continually delivering products that stand out in a crowded market.
The Evolution of 10 Deep
Early Years and Breakthrough
In the early years, 10 Deep operated on a small scale, relying on Sasso’s keen eye for design and deep understanding of street culture. The brand’s breakthrough came as the streetwear scene began to gain mainstream attention. With unique graphics, intricate patterns, and a willingness to experiment with new styles, 10 Deep quickly garnered a loyal following. The brand’s early collections featured a mix of military-inspired pieces, bold prints, and references to hip-hop culture, setting the stage for its future success.In the early years, 10 Deep operated on a small scale, relying on Sasso’s keen eye for design and deep understanding of street culture. The brand’s breakthrough came as the streetwear scene began to gain mainstream attention. With unique graphics, intricate patterns, and a willingness to experiment with new styles, 10 Deep quickly garnered a loyal following. The brand’s early collections featured a mix of military-inspired pieces, bold prints, and references to hip-hop culture, setting the stage for its future success.
Key Collaborations
Collaborations have played a crucial role in 10 Deep’s growth and popularity. The brand has partnered with various artists, designers, and other fashion labels to create limited-edition collections that capture the essence of street culture. Notable collaborations include projects with Timberland, The Clipse, and Kid Cudi. These partnerships have not only expanded 10 Deep’s reach but also reinforced its status as a trendsetter in the streetwear world.
Signature Styles and Collections
Iconic Pieces
10 Deep is known for its iconic pieces that have become staples in streetwear fashion. Among these are their graphic tees, which often feature bold, eye-catching designs that reflect contemporary cultural themes. Another signature item is their range of outerwear, including varsity jackets and hoodies, which combine functionality with distinctive style. These pieces are celebrated for their attention to detail, high-quality materials, and unique aesthetic.
Seasonal Collections
Each season, 10 Deep releases new collections that showcase the brand’s evolution and commitment to innovation. These meticulously curated collections often draw inspiration from various subcultures, historical events, and the founder’s personal experiences. Fans eagerly anticipate the seasonal drops and often sell out quickly, highlighting the brand’s ability to stay relevant and desirable in the fast-paced fashion industry.Each season, 10 Deep releases new collections that showcase the brand’s evolution and commitment to innovation. These collections are meticulously curated, often drawing inspiration from various subcultures, historical events, and personal experiences of the founder. Seasonal drops are eagerly anticipated by fans and often sell out quickly, highlighting the brand’s ability to stay relevant and desirable in the fast-paced fashion industry.
Impact on Streetwear Culture
Influence on Trends
10 Deep has been a significant influence on streetwear trends over the years. The brand’s willingness to experiment with new styles and themes has often set the tone for upcoming fashion movements. Whether it’s the incorporation of bold graphics, the use of unconventional materials, or the fusion of different cultural elements, 10 Deep has consistently been at the forefront of streetwear innovation.
